Your brand, ready for the UK shelf.让您的品牌，
走上英国货架。
We check your products against UK rules, launch you on Amazon UK, TikTok Shop and your own site, then run the marketing that sells. A bilingual team in the UK, with fixed prices and nothing hidden.我们对照英国法规检查您的产品，帮您在亚马逊英国站、TikTok Shop和独立站上线，再用本地效果营销把销量做起来。团队常驻英国，中英双语，价格固定，没有隐藏费用。
Not ready to pay? Send one product link for a free snapshot.还不想付费？发一个产品链接，先做免费快速诊断。
- ✓CE marking accepted in Great BritainCE标志在英国本土有效
- !UK importer address missing from label标签缺少英国进口商地址
- !No WEEE bin mark on packaging包装缺少WEEE标志
- VAT: needed once stock is held in the UK增值税：在英国备货后需注册
Why brands are moving now为什么现在要行动
Selling to UK shoppers from China is growing fast, and the rules are tightening at the same time. The brands that hold UK stock and get their paperwork right will win.中国卖家对英国的销售增长很快，规则也在同步收紧。在英国备货、合规做到位的品牌将胜出。
UK imports from China in 2025, up 5.7% on the year2025年英国自中国进口额，同比增长5.7%
ONS via经 CBBC, 2026TikTok Shop UK sales on Black Friday 2025 versus 20242025年黑五TikTok Shop英国站销售额同比增幅
TikTok Shop, 2025Duty relief on parcels under £135 ends by October£135以下包裹关税减免最迟于10月取消
HMRC, 2026Maximum fine, as a share of global turnover, for fake reviews虚假评价最高罚款，占全球营业额比例
DMCC Act 2024One route to market, four stops一条上市路线，四个站点
Get off at any stop. Every stage is paid upfront and stands on its own, so you only carry on when the last one was worth it.可以在任何一站停下。每个阶段单独付费、先付后做，觉得值得再继续。
The three biggest problems we can see from one product link.根据一个产品链接，指出三个最大问题。
Readiness audit准入体检£495 5 working days5个工作日A full check against UK rules, with a ranked fix list and a 90-day plan.对照英国法规全面检查，给出排序整改清单和90天计划。
Launch package上市套餐from £3,950£3,950起 About 6 weeks约6周We fix the gaps and launch you on one or two UK channels.完成整改，在一到两个英国渠道上线。
Monthly growth月度增长£1,750/month£1,750/月 Rolling, 30 days' notice按月续约，提前30天通知Ads, listings, creators and weekly reporting in both languages.广告、商品页、达人合作和每周双语报告。
Partner interchange合作机构换乘
Regulated roles such as UK responsible person, VAT registration and packaging (EPR) are handled by licensed specialists who contract with you directly. We make the introduction and manage the paperwork.英国责任人、增值税注册和包装（EPR）等受监管事项，由持牌专业机构与您直接签约办理。我们负责对接并跟进文件。
Branch line: UK trade shows支线：英国展会
Exhibiting in the UK? We book buyer meetings before the show, staff the stand with an interpreter and follow up every lead afterwards.在英国参展？我们在展前预约买家会议，展会期间提供翻译，展后逐一跟进每条线索。
Who we work with我们服务的客户
Factories building a brand打造自有品牌的工厂
You make good products and sell through distributors or Alibaba. Now you want UK shoppers to know your name.您的产品质量过硬，过去通过经销商或阿里巴巴销售，现在希望英国消费者认识您的品牌。
- First UK launch首次进入英国
- Compliance from scratch从零开始做合规
- Brand and listings in UK English英国本地化的品牌和商品页
Marketplace sellers who've stalled增长停滞的平台卖家
You already sell on Amazon UK, but sales are flat, listings get flagged or ad costs keep rising.您已在亚马逊英国站销售，但销量停滞、商品页被标记或广告成本不断上涨。
- Account and listing health账户与商品页健康
- Lower cost per sale降低单笔获客成本
- A second channel开拓第二渠道
Manufacturers exhibiting in the UK在英国参展的制造商
You've booked a UK trade show and want meetings with real buyers, not a stand full of brochures.您已预订英国展会，希望见到真正的买家，而不只是发出一堆宣传册。
- Pre-booked buyer meetings展前预约买家
- Interpreting on the stand展位现场翻译
- Lead follow-up after the show展后线索跟进
What an audit tells you体检报告告诉您什么
Every finding comes with a risk level and the name of whoever should fix it, so your team in China knows exactly what to do on Monday morning.每个问题都标明风险等级和负责方，让您在国内的团队周一一早就知道该做什么。
- Written in English and Chinese中英双语撰写
- Delivered in 5 working days5个工作日交付
- Walkthrough call during China working hours在国内工作时间线上讲解
| # | Finding问题 | Risk风险 | Who fixes it负责方 |
|---|---|---|---|
| 1 | No UK importer name and address on the product or packaging产品和包装上没有英国进口商名称和地址 | High高 | Your factory工厂 |
| 2 | UK Declaration of Conformity missing for the Amazon category approval缺少亚马逊品类审核所需的英国符合性声明 | High高 | Us, with your test lab我们，配合检测机构 |
| 3 | Crossed-out wheelie bin (WEEE) mark not on the box包装上没有WEEE带叉垃圾桶标志 | Medium中 | Your factory工厂 |
| 4 | Listing title written for US shoppers: wrong spelling, units and plug商品标题按美国习惯撰写：拼写、单位和插头都不对 | Medium中 | Us我们 |
| 5 | Price is 18% above the top three UK competitors with fewer reviews价格比英国前三竞品高18%，但评价更少 | Low低 | You decide您决定 |
UK rule tracker英国法规追踪
The changes that matter most to overseas sellers, and where each one stands. We check every audit against the latest version.对海外卖家影响最大的法规变化及其进展。每次体检都会对照最新规定。
| Date时间 | Change变化 | Status状态 |
|---|---|---|
| Apr 20252025年4月 | Fake reviews and hidden fees虚假评价与隐性收费The DMCC Act lets the regulator fine up to 10% of global turnover. Asking only happy customers for reviews is banned.《数字市场、竞争和消费者法》允许监管机构最高罚款全球营业额的10%。只邀请满意客户评价属于违规。 | In force已生效 |
| Aug 20252025年8月 | Electrical waste (WEEE)电子电器废弃物（WEEE）Marketplaces now cover take-back costs for overseas sellers. If you sell through your own website, you are still responsible.平台承担海外卖家的回收费用；通过自建网站销售的卖家仍需自行负责。 | In force已生效 |
| Apr 20262026年4月 | Plastic Packaging Tax塑料包装税£228.82 per tonne for businesses importing 10 tonnes or more of plastic packaging a year.每年进口塑料包装达10吨及以上的企业，按每吨£228.82征税。 | In force已生效 |
| Jun 20262026年6月 | Product safety rules产品安全新规Consultation under the Product Regulation and Metrology Act 2025, including a UK responsible person for higher-risk products and new marketplace duties.依据《2025年产品监管与计量法》开展咨询，内容包括高风险产品需指定英国责任人，以及平台的新义务。 | Consulted已咨询 |
| By Oct 2028最迟2028年10月 | £135 customs duty relief£135关税减免Relief on low-value parcels ends, so goods sent direct from China will pay import duty.低价值包裹关税减免取消，从中国直发的商品需缴纳进口关税。 | Planned已确定 |
Also in force: CE marking is accepted in Great Britain indefinitely for most consumer products. Checked October 2026. General information, not legal advice.另：大多数消费品的CE标志在英国本土长期有效。信息核对于2026年10月，仅供一般参考，不构成法律意见。
Our house rules我们的原则
Brands have good reason to be wary of cross-border agencies: forced ad top-ups, no reporting, guarantees that disappear. These are the rules we work to.很多品牌对跨境服务商心存顾虑：被迫充值广告、没有数据报告、承诺落空。以下是我们坚持的原则。
- Fixed prices, paid upfront固定价格，先付后做You know the full cost before we start. No top-ups, no surprises.开始前就知道全部费用。不追加，不意外。
- Your accounts stay yours账户始终归您Ad accounts, store accounts, listings and data are always in your company's name.广告账户、店铺账户、商品页和数据始终在您公司名下。
- Reporting you can read看得懂的报告A weekly report in English and Chinese: spend, sales, what we changed and why.每周中英双语报告：花费、销量、我们改了什么以及原因。
- No sales guarantees不承诺销量Anyone who guarantees sales on a marketplace they don't control is guessing.在自己无法掌控的平台上承诺销量，只是猜测。
- Sectors we don't take on不承接的行业Security and surveillance, telecoms and vehicles.安防与监控、通信和汽车。
A small team, on purpose小团队，是刻意的选择
You talk to the people doing the work, in your language, on WeChat or email. No account managers passing messages along.您直接与实际做事的人沟通，用中文，通过微信或邮件。没有层层转达的客户经理。
China-side lead中方负责人
Native Mandarin speaker based in the UK, with years of experience in UK distribution and retail channels. Runs client communication, documents and supplier coordination.母语为中文，常驻英国，多年从事英国分销与零售渠道工作。负责客户沟通、文件准备和供应商协调。
UK marketing lead英国营销负责人
Digital performance and strategy manager at a UK business. Runs listings, advertising, creator campaigns and reporting.现任英国企业数字效果营销与策略负责人。负责商品页、广告、达人合作和数据报告。
Send us one product link. We'll tell you the three biggest problems we can see, free.发给我们一个产品链接，我们免费告诉您三个最大的问题。
Reply within 2 working days, in English or Chinese.2个工作日内回复，中英文均可。