What customers search for
These are the kinds of searches that bring locksmiths their calls. Your profile and your reviews decide who shows up.
- locksmith near me
- locked out of house
- lock change [your town]
- emergency locksmith
- uPVC door lock repair
When to ask for a review
Send the request within the hour of getting the customer back inside, while they are grateful and relieved. A plain text from your own number also reassures them that you are a real person, not a call centre.
Set up your Google profile properly
- Use your real business name, phone number and area. Google can suspend profiles that use fake addresses or names, and misleading listings are a known problem in this trade.
- If you work from home or a van, set it up as a service-area business and hide your address rather than inventing one.
- Be clear about pricing in your description: callout fee, typical ranges and out-of-hours charges.
- List services separately: emergency entry, lock changes, key cutting, security upgrades.
- If you hold accreditation such as a Master Locksmiths Association membership, show it, and keep it current.
For the full set-up routine, use our Google Business Profile checklist.
Example messages
Short, honest and easy to act on. Edit them so they sound like you.
Hi Sam, thanks for choosing [Your business] for the lock change. I would really appreciate your honest feedback on Google. It only takes a minute and helps other people find a trusted local locksmith: [your review link] Thanks, [Your name]
Hi [name], glad we got you back in. If you have a minute, I would really appreciate your honest feedback on Google: [link]. Thanks, [your name]
Hi [name], thanks for choosing [business] today. An honest review on Google would help other people find a genuine local locksmith: [link]
The wording asks for honest feedback and does not offer anything in return. That keeps you within Google's rules and UK consumer law. What you can and cannot ask.
One thing to avoid
Never use a fake local address or a number that forwards to a call centre. It is the quickest way to lose your profile, and the very thing customers fear.
Replying when it goes wrong
An example of a calm, specific reply for this trade:
Thank you for the feedback, [name]. I'm sorry the price felt higher than you expected. I give the price before starting work, and I'm happy to go through the breakdown. Please call me on [number]. [Your name]
Common questions
When should a locksmith ask?
Within the hour of getting the customer back inside, while they are relieved.
How do reviews help against lead-generation sites?
Genuine, named, local reviews show you are a real local firm, which is exactly what worried customers look for.
Our website includes a printable review kit with your Google review link, a QR card and message templates like this one.
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