What customers check before they ring a landscaper or gardener
- Photos of finished gardens and projects
- Whether you do their kind of work, such as maintenance, patios, fencing or design
- Whether you are reliable and turn up when you say
- Whether you cover their area
What goes on a landscaper or gardener's website
Five pages: Home, Services, Areas and hours, Gallery and Contact. Here is what that looks like for landscapers and gardeners.
Services page
A clear line for each job customers look for:
- Garden maintenance
- Lawn care and turfing
- Hedge trimming
- Patios and paving
- Fencing and decking
- Garden design and landscaping
- Tree work (if you are qualified)
- Garden clearance
Trust points on the home page
- Years trading
- Fully insured
- Relevant qualifications, if you hold them
- Regular customers who will vouch for you
What matters most for landscapers and gardeners
Separate projects such as patios and fencing from maintenance such as mowing and hedges, because customers search for them differently. Use photos taken in good light and in different seasons, and be realistic about your service area, since travel time is your main cost.
A common mistake
Only showing finished gardens at their best and nothing about regular work. If maintenance is a big part of your income, say so clearly.
Example wording for a landscaper or gardener's website
Swap in your own details. This level of plain, specific wording works well.
- Headline: [Your name] Gardens: landscaping and garden maintenance in [your town]
- Introduction: I'm [name], a local landscaper and gardener covering [town] and the surrounding area. Garden maintenance, lawns, hedges, patios, fencing and design. Reliable, tidy and fully insured. Free quotes.
- A service line: Regular garden maintenance: mowing, hedges, borders and clearing, on a regular schedule that suits you.
Photos worth taking
- A finished patio from above
- A lawn after mowing, with clean edges
- A planted border in bloom
- The same garden in two different seasons
Seasonal tips
Spring is the busiest time for enquiries, with gardens needing attention after winter. Summer brings maintenance work, and autumn suits clearance and planting. Update your gallery each season.
Price and what is included
The website is £199, one-off, with no compulsory monthly fees: five pages, tap-to-call and WhatsApp buttons, an enquiry form, your photos and your domain connected, with two rounds of small changes in the first 30 days. You buy your own domain, typically £5 to £15 a year. We build a free preview first and you only pay if you want it live.
See exactly what is included · Pricing and the care plan
Common questions
What should a gardener put on a website?
Your contact buttons, the services you offer, your areas, photos of your work through the seasons and any qualifications or insurance.
How do I show regular maintenance?
List it as its own service, say how often you visit, and make clear how customers can book a regular slot.
Do I need before and after photos?
They help, particularly for landscaping projects. Use them with the customer's permission.
How should I show regular customers?
List maintenance as its own service, say how often you visit and how to book a regular slot.
Should I show prices for maintenance?
A clear price per visit or per hour helps many customers, but only if you are happy to commit to it.