What customers check before they ring a electrician
- Whether you are properly qualified and registered
- Whether you do their kind of job, such as a rewire, a consumer unit or an EV charger
- Whether you cover their area and can fit them in
- Photos of tidy, careful work
What goes on a electrician's website
Five pages: Home, Services, Areas and hours, Gallery and Contact. Here is what that looks like for electricians.
Services page
A clear line for each job customers look for:
- Consumer unit replacement
- Rewiring and partial rewires
- Electrical safety checks and reports (EICR)
- Lighting and sockets
- EV charger installation
- Fault finding and repairs
- Extractor fans and heating controls
- Landlord electrical safety
Trust points on the home page
- Years trading
- Fully insured
- Membership of a competent person scheme such as NICEIC or NAPIT, if you hold it
- Public liability cover
What matters most for electricians
Show your accreditations clearly, and only if they are real and current. Customers care about safety, so a short line explaining that you provide certificates for notifiable work builds confidence. Put the landlord and letting-agent jobs on their own line if you do them, because those customers search for them specifically.
A common mistake
Using vague claims like "fully qualified" without saying what that means. Say what you hold and which scheme you belong to, if any.
Example wording for a electrician's website
Swap in your own details. This level of plain, specific wording works well.
- Headline: [Your name] Electrical: electrician in [your town]
- Introduction: I'm [name], a local electrician covering [town] and the surrounding area. Rewires, consumer units, lighting, EV chargers and safety checks, with certificates provided for notifiable work. Free quotes, quick replies.
- A service line: Consumer unit upgrades: modern, safe fuse boards fitted and tested, with a certificate on completion.
Photos worth taking
- A tidy, labelled consumer unit
- Neat cable runs before plastering
- New lighting in a finished room
- An EV charger installed on a wall
Seasonal tips
Dark winter evenings bring lighting and outdoor-lighting jobs, and landlords often book safety checks ahead of tenancy changes. EV charger enquiries can come at any time of year, so give them their own line if you install them.
Price and what is included
The website is £199, one-off, with no compulsory monthly fees: five pages, tap-to-call and WhatsApp buttons, an enquiry form, your photos and your domain connected, with two rounds of small changes in the first 30 days. You buy your own domain, typically £5 to £15 a year. We build a free preview first and you only pay if you want it live.
See exactly what is included · Pricing and the care plan
Common questions
What should an electrician put on a website?
Your contact buttons, the jobs you do, your areas, your registrations and insurance if you hold them, and photos of neat work such as tidy consumer units and cable runs.
Should I show prices?
It is up to you. A clear "from" price for common jobs helps some customers, but many electricians prefer to quote after seeing the job. Whichever you choose, be clear and honest.
Can I use the NICEIC or NAPIT logo?
Only if you are a member and the scheme's rules allow it. Never use another firm's badge, and keep your membership details current.
Should I mention certificates on my website?
If you provide them for notifiable work, a short line saying so is reassuring. Only state what you actually do.
Do I need to show a scheme badge?
Only if you are a current member and the scheme's rules allow it. Never use another firm's badge.