What customers check before they ring a roofer
- Photos that show real, recent roof work
- Signs you are a genuine local firm, with a real name, number and area
- Whether you do their type of roof, such as pitched, flat, slate or tile
- How quickly you can look at a leak
What goes on a roofer's website
Five pages: Home, Services, Areas and hours, Gallery and Contact. Here is what that looks like for roofers.
Services page
A clear line for each job customers look for:
- Roof repairs and leaks
- Re-roofing
- Flat roofing
- Slate and tile roofs
- Chimney repairs and repointing
- Fascias, soffits and guttering
- Lead work and flashing
- Roof inspections
Trust points on the home page
- Years trading
- Fully insured
- TrustMark or trade federation membership, if you hold it
- Photos and addresses (in general terms) of recent work
What matters most for roofers
Show before and after photos taken with the customer's permission, and avoid showing house numbers. Say which roof types you work on. A clear note on how you give quotes, such as a free inspection and a written quote, reassures customers who have heard horror stories about the trade.
A common mistake
Hiding behind a generic website with stock photos of roofs. Customers in this trade look for signs that you are real, so use your own photos and your real contact details.
Example wording for a roofer's website
Swap in your own details. This level of plain, specific wording works well.
- Headline: [Your name] Roofing: roof repairs and re-roofing in [your town]
- Introduction: I'm [name], a local roofer covering [town] and the surrounding area. Repairs, leaks, flat roofs, slate and tile, guttering and chimneys. Free inspections and written quotes, with photos of the problem so you can see it for yourself.
- A service line: Roof repairs and leaks: inspection, clear photos of the problem and a written quote before any work starts.
Photos worth taking
- A finished roof from the ground
- Repaired flashing or lead work
- New guttering or fascias
- A photo showing a problem found and then the repair
Seasonal tips
Leaks tend to be found after storms and heavy rain, so make your repair and emergency options easy to find in autumn and winter. Spring and summer suit bigger re-roofing projects.
Price and what is included
The website is £199, one-off, with no compulsory monthly fees: five pages, tap-to-call and WhatsApp buttons, an enquiry form, your photos and your domain connected, with two rounds of small changes in the first 30 days. You buy your own domain, typically £5 to £15 a year. We build a free preview first and you only pay if you want it live.
See exactly what is included · Pricing and the care plan
Common questions
What should a roofer put on a website?
Your contact buttons, the types of roof work you do, photos of your own jobs, your areas, how you quote, and any accreditation or insurance you hold.
Can I show before and after photos?
Yes, with the customer's permission, and without house numbers or anything that identifies the home.
How do I look trustworthy online?
Use your real name, number and area, show your own photos, list accreditations that are genuinely yours, and collect honest reviews.
How should I describe how I quote?
Say what happens: inspection, photos, written quote, then work. A clear process reassures customers wary of rogue traders.
Should I use drone photos?
Only if you have the right permissions and the photos are your own. Never show a neighbour's property or anything private.