What customers check before they ring a painter and decorator
- Photos of finished rooms and exteriors
- Whether you do their kind of work, such as walls, wallpaper, exteriors or spraying
- How tidy and careful you are
- Whether you can fit them in, and in their area
What goes on a painter and decorator's website
Five pages: Home, Services, Areas and hours, Gallery and Contact. Here is what that looks like for painters and decorators.
Services page
A clear line for each job customers look for:
- Interior painting
- Exterior painting
- Wallpapering
- Woodwork and trim
- Kitchen cabinet spraying
- Ceilings and coving
- Plaster repairs before painting
- Commercial decorating
Trust points on the home page
- Years trading
- Fully insured
- Tidy, careful working
- Examples of finished jobs
What matters most for painters and decorators
Use clear, bright before-and-after photos, with the customer's permission, and say how you protect floors and furniture and how you tidy up. Separate interior and exterior work in your services list, because they are different searches and different seasons.
A common mistake
Dark, blurry photos that make good work look dull. Take photos in daylight, tidy the room first and keep the lens clean.
Example wording for a painter and decorator's website
Swap in your own details. This level of plain, specific wording works well.
- Headline: [Your name] Decorating: painter and decorator in [your town]
- Introduction: I'm [name], a local painter and decorator covering [town] and the surrounding area. Interior and exterior painting, wallpapering and woodwork, with careful preparation, dust sheets down and a tidy finish. Free quotes.
- A service line: Interior painting: walls, ceilings and woodwork, with careful preparation and a clean, crisp finish.
Photos worth taking
- A finished living room in daylight
- Crisp woodwork and edges up close
- A painted exterior
- A before and after pair of the same wall
Seasonal tips
Exterior work depends on the weather and sells in dry months. Interiors are busy in autumn and winter, and ahead of Christmas. Match your featured photos to the season.
Price and what is included
The website is £199, one-off, with no compulsory monthly fees: five pages, tap-to-call and WhatsApp buttons, an enquiry form, your photos and your domain connected, with two rounds of small changes in the first 30 days. You buy your own domain, typically £5 to £15 a year. We build a free preview first and you only pay if you want it live.
See exactly what is included · Pricing and the care plan
Common questions
What photos should a decorator use?
Finished rooms and exteriors, ideally with before and after pairs, taken in good light with the customer's permission.
Do I need to list prices?
Many decorators quote after seeing the job. If you show prices, be clear about what they cover.
Should I show different services separately?
Yes. Interior, exterior, wallpapering and spraying are different searches, so list them on their own lines.
How should I describe my preparation?
A line about how you prepare surfaces and protect floors and furniture sets you apart. It is what customers worry about.
Should I show colours I have used?
Photos speak for themselves. If you add colour names, make sure they are accurate.