What customers check before they ring a plumber
- A phone number they can tap straight away, especially for emergencies
- Whether you cover their town
- Whether you do the job they need, such as a leak, a boiler, a bathroom or a blocked drain
- Photos of real work, and proof you are who you say you are
What goes on a plumber's website
Five pages: Home, Services, Areas and hours, Gallery and Contact. Here is what that looks like for plumbers.
Services page
A clear line for each job customers look for:
- Leak and burst pipe repair
- Taps, toilets and showers
- Bathroom installation
- Boiler servicing and repair
- Central heating and radiators
- Blocked drains and sinks
- Hot water cylinders
- Landlord and home safety checks
Trust points on the home page
- Years trading
- Fully insured
- Gas Safe registration number, if you do gas work
- Trade body membership, if you hold one
What matters most for plumbers
Make your emergency and out-of-hours cover obvious, because that is when customers are ringing in a hurry. A call button that stays on screen on mobile, plus a WhatsApp button for people who want to send a photo of the leak, is the most valuable feature on a plumber's site.
A common mistake
Listing every service in one long paragraph. Give each main job a clear line, so a customer searching for a blocked drain sees it straight away.
Example wording for a plumber's website
Swap in your own details. This level of plain, specific wording works well.
- Headline: [Your name] Plumbing: plumber and heating engineer in [your town]
- Introduction: I'm [name], a local plumber with [X] years' experience covering [town] and the surrounding area. Leaks, boilers, bathrooms and blocked drains, with free quotes and a quick reply. Call or WhatsApp.
- A service line: Leaks and burst pipes: fast call-outs, repairs and clear pricing before I start.
Photos worth taking
- A finished bathroom from the doorway
- Neat pipework under a sink or around a boiler
- A new boiler fitted and labelled
- You or your van outside a job (with permission)
Seasonal tips
Plumbing and heating demand peaks in cold snaps. Before winter, check your out-of-hours wording and make your emergency number easy to find. In summer, bathrooms and renovations come to the fore, so refresh your gallery.
Price and what is included
The website is £199, one-off, with no compulsory monthly fees: five pages, tap-to-call and WhatsApp buttons, an enquiry form, your photos and your domain connected, with two rounds of small changes in the first 30 days. You buy your own domain, typically £5 to £15 a year. We build a free preview first and you only pay if you want it live.
See exactly what is included · Pricing and the care plan
Common questions
What should a plumber put on a website?
Your phone number and WhatsApp button, the jobs you do, the areas you cover, your emergency cover if you offer it, photos of your work and any registrations you hold, such as Gas Safe for gas work.
Do I need a Gas Safe badge on my site?
If you do gas work you must be Gas Safe registered. Showing your registration number is a good trust signal, but only show it if it is true and current, and never use another firm's number or logo.
How many pages does a plumber's website need?
Five is plenty: Home, Services, Areas and hours, Gallery and Contact.
Should I put emergency call-out on my website?
Only if you really offer it. Say the hours you cover and any call-out charge, so customers know what to expect before they ring.
Should I list boiler brands?
Only brands you are trained and approved to work on. Be accurate.