What customers check before they ring a builder
- Photos of finished projects like theirs, such as an extension, a loft or a kitchen
- What size of job you take on
- Whether you cover their area
- Signs you are established and trustworthy
What goes on a builder's website
Five pages: Home, Services, Areas and hours, Gallery and Contact. Here is what that looks like for builders.
Services page
A clear line for each job customers look for:
- House extensions
- Loft conversions
- Kitchen and bathroom fitting
- Renovations and refurbishments
- Garage conversions
- Brickwork, plastering and carpentry
- Driveways and patios
- Project management
Trust points on the home page
- Years trading
- Fully insured
- Trade body or TrustMark membership, if you hold it
- Examples of completed projects
What matters most for builders
Lead with project photos. A before-and-after pair for each type of job does more than a paragraph of text. Describe each project in a line: what it was, where in general terms, and what you did. Tell people the kind of jobs you take on, so you get fewer enquiries that are too small or too large.
A common mistake
Showing only one or two projects, or photos that do not show the finished result. Aim for a dozen clear photos covering the work you most want.
Example wording for a builder's website
Swap in your own details. This level of plain, specific wording works well.
- Headline: [Your name] Building: extensions, lofts and renovations in [your town]
- Introduction: I'm [name], a local builder with [X] years' experience in [town] and the surrounding area. Extensions, lofts, kitchens and renovations, delivered tidily and on time. Free site visits and written quotes.
- A service line: House extensions: from planning to finishing, with a clear programme and regular updates.
Photos worth taking
- An extension from the outside, finished
- A completed kitchen or bathroom
- A before and after pair from the same spot
- A site tidy at the end of the day
Seasonal tips
Building enquiries often spike in spring and early autumn, when homeowners plan projects. Refresh your photos before those periods, and say how far ahead you are booked so customers know what to expect.
Price and what is included
The website is £199, one-off, with no compulsory monthly fees: five pages, tap-to-call and WhatsApp buttons, an enquiry form, your photos and your domain connected, with two rounds of small changes in the first 30 days. You buy your own domain, typically £5 to £15 a year. We build a free preview first and you only pay if you want it live.
See exactly what is included · Pricing and the care plan
Common questions
What should a builder put on a website?
Your contact buttons, the types of project you take on, photos of finished work, the areas you cover, and any accreditations or insurance you hold.
Do I need before and after photos?
They help a lot, but only use them with the customer's permission, and avoid showing house numbers or anything private.
Should I list prices?
Building prices vary enormously by job. Many builders prefer not to list prices and instead explain how they quote, for example free site visits.
Should I say how far ahead I am booked?
It helps manage expectations and filters enquiries. Keep it honest and update it.
How many projects should I show?
A dozen clear photos covering the work you most want is better than fifty mixed ones.