What customers search for
These are the kinds of searches that bring painters and decorators their calls. Your profile and your reviews decide who shows up.
- painter and decorator near me
- house painting [your town]
- wallpaper hanging
- exterior house painting
- kitchen cabinet spraying
When to ask for a review
Ask at the final walk-through, once the last coat is dry and the customer has seen the finished rooms. You can gently invite them to mention the type of work done, so the review helps other customers searching for the same thing.
Set up your Google profile properly
- Choose Painter or Painting contractor as your main category, and add Wallpaper installer or others if you offer them.
- Add clear, well-lit before and after photos for each type of work, with the customer's permission.
- Split interior and exterior work in your services list. They are different searches and different seasons.
- Mention how you protect floors and furniture, and how you tidy up. It reassures customers who dread the mess.
- Post seasonal updates: exterior work in dry months, interiors in winter.
For the full set-up routine, use our Google Business Profile checklist.
Example messages
Short, honest and easy to act on. Edit them so they sound like you.
Hi Sam, thanks for choosing [Your business] for the living room redecoration. I would really appreciate your honest feedback on Google. It only takes a minute and helps other people find a trusted local painter and decorator: [your review link] Thanks, [Your name]
Hi [name], thank you for choosing [business] for the redecoration. I would really appreciate your honest feedback on Google: [link]. Thanks, [your name]
Hi [name], I hope you're enjoying the finished rooms. If you have a minute, an honest review on Google would help other people find a decorator they can trust: [link]
The wording asks for honest feedback and does not offer anything in return. That keeps you within Google's rules and UK consumer law. What you can and cannot ask.
One thing to avoid
Customers will happily send photos of the result. Invite photos if you like, but never offer anything in return, and do not edit or remove a lukewarm review.
Replying when it goes wrong
An example of a calm, specific reply for this trade:
Thank you for the feedback, [name]. I'm sorry about the touch-ups you found after we finished. I'd like to come back and put them right, so please call me on [number]. [Your name]
Common questions
Can I invite photos in reviews?
You can mention that people are welcome to add photos of the finished work, but never offer anything for it.
When should a decorator ask?
At the final walk-through, once the last coat is dry.
Our website includes a printable review kit with your Google review link, a QR card and message templates like this one.
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