What customers search for
These are the kinds of searches that bring plumbers their calls. Your profile and your reviews decide who shows up.
- emergency plumber near me
- plumber in [your town]
- blocked drain [your town]
- leaking tap or toilet repair
- bathroom fitter near me
When to ask for a review
The best time is the moment the water is back on and the customer is relieved. Send the request before you leave the driveway or within the hour. After an emergency callout, a text the same evening works well, once things have calmed down.
Set up your Google profile properly
- Choose Plumber as your main category, then add secondary ones that match what you really do, such as Bathroom fitter or Drainage service.
- List each service separately: leak repair, taps and toilets, bathroom installation, drain unblocking. Each one is something a customer might search for.
- Set your service area by town or postcode district. Do not list places you would not drive to.
- If you take out-of-hours calls, say so in the description and set your hours honestly.
- Add photos of finished work and of you or your van. Customers want to see who is turning up.
For the full set-up routine, use our Google Business Profile checklist.
Example messages
Short, honest and easy to act on. Edit them so they sound like you.
Hi Sam, thanks for choosing [Your business] for the leaking tap repair. I would really appreciate your honest feedback on Google. It only takes a minute and helps other people find a trusted local plumber: [your review link] Thanks, [Your name]
Hi [name], thanks for choosing [business] for the leak repair. I would really appreciate your honest feedback on Google: [link]. Thanks, [your name]
Hi [name], glad we got your hot water back on. If you have a minute, an honest review on Google would help other people find a plumber they can trust: [link]
The wording asks for honest feedback and does not offer anything in return. That keeps you within Google's rules and UK consumer law. What you can and cannot ask.
One thing to avoid
Do not skip the customer who grumbled about the callout fee. Ask everyone. A fair, calm response to a mixed review shows prospects how you handle problems.
Replying when it goes wrong
An example of a calm, specific reply for this trade:
Thank you for your feedback, [name]. I'm sorry the call-out charge was a surprise. I should have explained it before I arrived. Please call me so I can talk it through. [Your name]
Common questions
When should a plumber ask for a review?
When the problem is fixed and the customer is relieved, either before you leave or that evening.
Should I ask after an emergency call-out?
Yes, once things have calmed down. A text the same evening works well.
Our website includes a printable review kit with your Google review link, a QR card and message templates like this one.
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